What to ask your florist

Written By Emily Simoni

A guide to creating intentional, beautiful florals that elevate your day

Start with the feeling

Before discussing specific flowers, focus on the overall mood you want your wedding to evoke. Think romantic garden, timeless and classic, modern and refined, or airy and organic. This translates emotion into colors, texture, and movement.

Focus on the venues natural impact points

A professional florist will help identify where to the florals will make the greatest visual impact.

These often include

  • The ceremony focal point - Altar, beginning and end of aisle

  • Entrance or statement moment

  • Sweetheart table or head table

  • Seating chart and other signs

Learn how florals can work double duty

  • Ceremony arrangements to sweetheart table

  • Aisle flowers to bar, seating chart, in front of band/DJ

  • Welcome arrangements to reception entrance

Understand where to invest

Where to splurge - these pieces will be heavily photographed

  • Lush, expressive bridal bouquet

  • Bridesmaids bouquets

  • Statement ceremony pieces

  • One or two focal designs

Clarify the full experience

We are here start to the very end of your wedding night. Ask me":

  • “What does setup and breakdown look like on the wedding day?”

  • ‘How do you handle substitutions if something isn’t available?”

  • “will you be on-site to install and style everything?”

  • “how do you collaborate with our planner and venue?”

Peace of mind is part of the investment.

Emily Simoni